Online Marketing Blog readers are well aware: news search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch.
What are the latest ways businesses and media are using content to tap into the power of news search?  Mark Jackson, SEW Expert & President/CEO, VIZION Interactive moderates this group to dig deeper:

Dana Todd, CMO, Newsforce
Allison Fabella, SEO Manager, The Atlanta Journal-Constitution
Greg Jarboe, President & Co-Founder, SEO-PR
Lisa Buyer, President & CEO, The Buyer Group
David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
Maile Ohye, Senior Developer Programs Engineer, Google

Mark led this session with a brief introduction of each speaker and quickly turned it over to let the panel members each give their presentation.
Maile Ohye, Senior Developer Programs Engineer, Google
Maile shared in detail specifically how Google News works. Simplified, it is a simple three step process:
Crawl it – Googlebot crawls news [...]

Original post by Adam Singer